I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there.
Eventually I gave up and sat on the freezing stoop, angry at myself and whoever made me lose my keys. While I waited for the locksmith to arrive, I searched for and ordered a tracker to attach to my keys to avoid this annoyance in the future.
Why am I telling you this? To illustrate that emotions drive action. That’s why those Sarah McLachlan commercials strive to make us all teary-eyed before she even starts in on her pitch…
So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy
