Snapchat might be getting a lot more useful for brands looking to reach younger consumers.
Snapchat recently announced it will allow Discover Channel partners to link directly to their content on the platform using deep links. This means publishers such as Hearst, IGN, Vox, BuzzFeed, CNN, and Vice will be able to post links on platforms such as Facebook and Twitter that will take usersdirectly to their Snapchat profiles and posts…
Snapchat Now Allowing Some Publishers to ‘Deep Link’ To Their Content
