Blog

Right now, Snapchat is viewed as the underground social media app for youngsters. Despite the fact the app has more than 100 million daily active users that send over 400 million Snaps every day, Snapchat hasn’t reached the mainstream level of networks like Facebook, Twitter and Instagram just yet. The app is wildly popular among millennials, but older generations haven’t caught on quite yet. As you can see in the graph below from ComScore, nearly 50% of Snapchat’s users fall into the 18-24 age range…

Snapchat Marketing: A Beginner’s Guide