Blog

Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate significant revenue. Sure, kids might like sending disappearing pictures to each other, but given that snaps take up the whole screen, any insertion of ads is no doubt going to impact on the user experience – and Snapchat’s largely Millennial audience are notoriously resistant to any such marketing messaging.

But today, Snapchat has unveiled the first major steps in their wider monetization plans, with the announcement of a new range of advertising options…

Snapchat Introduces New Ad Options, Announces Ads API and Partners