It’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business.
At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight)
Unfortunately, many small businesses are intimidated when it comes to the concept of using data in creative ways. They feel as if they don’t have the times or resources, or are overwhelmed by the sheer size of so much data or simply, are not sure where to even begin…
