I smell a fake!… Consumers are great at sniffing-out inauthentic marketing and can tell the difference between brands that come across like a programmed robot and brands that have an authentic brand personality. Authentic-marketing is the most effective way for a brand to create a personal connection with it’s target audience. Here are 4 helpful ways to infuse authenticity into your marketing efforts:
Create Compelling Content, through creative storytelling. Creative storytelling is most effective when it makes people use their imagination. When there’s compelling content behind a cause, a product, or a service it innately gives off an authentic-feel. If your content doesn’t spark an emotion or provoke an action, than it’s not effective.
Be Raw. In other words be real. People want to know the story behind the story, they want the realness that only comes from a behind-the-scenes glance at your brand. Being raw is authenticity at its best. My caveat: Realness can be risky. Be highly selective on how you chose to expose your realness.
Small Business Marketing Tips: 4 Ways to Add Authenticity to Your Marketing Plan
