If your company has a sales team, you’re likely all too familiar with the phrase “feed the beast” and that never-ending quest to fill the pipeline with quality leads (the keyword being “quality”). Every company has a target audience, and you not only need to know who that is but actually reach it.
That, of course, is more easily said than done.
Just about every marketing and sales team will find themselves struggling with lead generation at some point. Moreover, for many businesses, lead generation is an ongoing battle.
So, what’s a company to do? Though teams should definitely continue efforts to generate new leads, they should also put time, effort, and resources into data verification and management—an aspect of pipeline management that often gets talked about but falls to the wayside…
Six Huge Lead-Generation Pitfalls That Are Hurting Your Business
