Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.
Launching a new site is always exciting for those involved. But it can also be intimidating, not least because it is so hard to predict how users and search engines will react to it.
Websites get redesigned, rebranded and migrated for all sorts of reasons, but stakeholders are always going to be interested in the traffic and revenue impact.
Having been involved with several site migrations, I have seen online businesses make the same mistakes time and again. This guide shows how to avoid the most common SEO and UX pitfalls when redesigning, re-platforming or rebranding a website…
