How We Lost 47% of Our Users After a Redesign

The Internet is full of success stories. To balance things out I’ll share the story of one of our colossal fails. Here’s how we redesigned one of our services and lost 47% of its users in the process.

How Things Were Before

We draw icons. At the very start of Icons8 it became obvious that we weren’t able to hack google AI to invent hundreds of icons every month, so we needed some help. Who better to turn to than the people that actually needed these icons- our customers! That’s how the “Request Icons” feature was born 3 years ago…

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