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In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain the difference between SEO and PPC and why one is head’s above the other when it comes to search results.
When you’re using Google to reach your ideal prospects, the big question is: “What’s the best way to get in front of those prospects and get them to contact you?”…
