For most entrepreneurs, especially those of new or small businesses, the prospect of SEO is burdened by one major factor: cost. Optimizing for search engines is a long process, and as a result, its ultimate payoff isdelayed and uncertain. Paying a fixed rate for your SEO efforts over the course of several months would eventually start to see a small return, and then a larger return as the months continued. If implemented properly, a successful SEO campaign would eventually return every cent that was initially invested into it.
Few entrepreneurs have the capital, time, or patience to go through with this long-term model, especially when there’s no explicit guarantee of success. Most realize that SEO is important, due to the sheer popularity of online search for finding information in the modern era, but need to carefully consider the costs and risks before moving forward…
