The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. You’ve probably heard an executive in your company at one point or another say “we need a social media presence.” All of this demand has led to a boom in new social media agencies that pledge to help your company capitalize on social media and do the heavy lifting.
At first glance, the idea of hiring a social media agency seems like a no-brainer. Why should you take on the costs of building your own marketing team when you can outsource it to experienced professionals who know what they’re doing? It’s true that hiring a social media agency can be a wise investment, but it’s not necessarily the right choice for every business…
