Whether you’re looking for tips on how to transform your living room into a jungle oasis or seeking decor to actively add to your home, Domino has you covered. On Instagram, the brand—both a lifestyle publisher and an e-commerce platform—has grown their community to more than 600k followers. The channel now serves as a jumping-off point from beautiful imagery to products and content.
To drive consumers from images to their website by way of a shoppable Instagram feed, Domino leveragesCuralate. Only about 10% of the brand’s Instagram posts are actually dedicated to commerce, but theadded exposure on a critical consumer touchpoint has resulted in a conversion rate that’s 120% higherthan the brand’s cumulative average across channels…
