We’ve talked about this before: Writing a compelling blog post is just half the battle. It won’t do much for your brand—it won’t engage customers or establish thought leadership, nor will it provide SEO traction—unless people read it.
And readers aren’t just going to stumble upon your content on their own. You’ve actually got to share it with them—which entails more than just a cursory tweet or a tossed-off link on Facebook.
Six Ways to Share
Actually, there is a robust web of actions you can take to ensure that your grade-A content is thoroughly and completely shared—and here’s our quick rundown of what that web includes: