Influencer marketing was the “it” marketing tactic of 2015. But it’s not as easy as it might sound, especially when you’re working with high-level influencers for complex social campaigns. Add multiple stakeholders to the mix, and it becomes even more involved.
Whether you are working with influencers from Twitter, Vine, Facebook, YouTube, or Instagram, you’ll need to take a host of factors into consideration before getting started with these social all-stars.
From establishing goals and identifying influencers to managing the process and measuring your success—oh, and don’t forget the legalities of it all, too—here are some key steps for launching a social media influencer campaign…
Seven Tips for Generating Social Content Through Influencers
