Placing your business firmly in the spotlight, and keeping it there, is one way of remaining in the minds of your customers. You can do that by using printed marketing and promotion material to boost business.
Here’s a look at seven reasons to use print marketing.
1. Print still has authority
Yes, the online world is powerful and not to be ignored, but there is something reliable and safe about having something in the hand. Printed materials—such as leaflets, business cards, banners, and posters—are tangible. Your customers still like “money off” coupons in the newspaper or the tear-off coupon at the bottom of a leaflet to put on their pin board, fridge door, and coupon books…
