I’m NOT calling SEO BS.
I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.)
I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success…
