How Load Time Affects Google Rankings

Don’t you hate it when websites load slowly? I know I do. To make matters worse, do you ever come back to websites that load slowly? Chances are, you don’t!

For that very reason, in April 2010, Google started to take load time into account when ranking sites. It wasn’t because you wouldn’t go back to those sites that load slowly, it was because they saw a trend that indicated that you would decrease your usage of Google when Google showed you slow websites. And if you use Google less and start using other search engines instead, Google would make less money from its ads.

So, in that spirit, here is an infographic that explains how load time affects Google rankings and what you can do to fix it…

How Load Time Affects Google Rankings


Rick Duris is CopyRanger.

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