Growth hacking is going to be a liberating process for many small business owners. Over 80% of small business owners list marketing as one of their biggest problems. By adapting growth hacking for small business, marketing becomes predictable, costs become clear, it blends with the rest of the business seamlessly and will help you ensure you deliver products and services that delight your customers.
So, what exactly is growth hacking? It is a new process for acquiring and engaging customers by combining traditional marketing and analytical skills with product / service creation. It is a perfect fit for small businesses marketing on a budget and / or with a small team.
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Key to growth hacking is selling things that people want. Having a solution for a specific problem and a great fit for a specific market is the first step. Integrating strategy, planning, product / service creation, and marketing helps you quickly get the point where you have a offering that is perfect for a specific marketplace.
