If you’re looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view.
When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the right time, to the right person.
Obtaining this rare ability requires several things, but none more important than the single customer view, also known as a universal customer profile, which is a holistic, aggregated understanding of the customer’s interactions across all touch points, including Web, mobile and offline. These centralized views or profiles contain all the known attributes that an organization knows about an identifiable visitor…
Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile
