To 99% of founders, you’ve got it made after you achieve product-market fit. Then, all you need to do is pour cash into acquisition and collect your $10M Series A check—or so conventional wisdom goes. These founders and their companies will start to scale, but then prematurely plateau. When cash starts getting tight and they can’t spend to acquire customers, their growth begins to collapse.
They’re forgetting one absolutely critical prerequisite to authentic growth: Unlocking Organic. The foundation of every sustainable growth engine is growth that happens naturally, through organic word of mouth…
