4 Reasons Why Marketing Automation Fails

Stressed business man at the office. He is casually dressed and looking distraught. He looks very uncomfortable and could also have a headache. He is has his head in his hand and looks very upset. Hi is sitting at a desk with a computer and phone. Copy space.Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise.

In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard. Instead of building a sound strategy based on a few proven fundamentals, they continue to make the same mistakes over and over again. But, that’s avoidable…

4 Reasons Why Marketing Automation Fails

CopyRanger

Rick Duris is CopyRanger.

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