Stop obsessing over the size of your email lists. It’s distracting you from the real work of quality growth — of building audiences, developing customers, and nurturing relationships.
When you’re consumed by list growth, your job is merely about the numbers rolling in, contained to the hunt and capture of one more email address. Great email marketing is not so simplistic or shallow.
That’s not to disregard the fact that businesses have to make money. But there are deeper values at stake when it comes to how you email. As Justine Jordan,Litmus’s VP of Marketing, told us:
