Here’s an email I got the other day:
Hey Trish,
I’m sorry to trouble you.
Would you be so kind to tell me who is responsible for marketing competitive intelligence and how I might get in touch with them?
I wish I could say that was the only time I’ve gotten such a message. But it’s not. I get three to five of these emails a day. It must be the template du jour.
Now, I understand from the seller’s perspective that this sort of email makes their job much easier. It takes almost no effort and, when successful, it will point them to a decision maker. I guess if you have a zillion prospects, and this is part of your numbers game, it makes sense.
But I wonder, do these sellers ever stop and think how this comes off to the prospects who hit “delete”?
