To paraphrase humorist and writer Mark Twain, email’s death as a marketing tool has been greatly exaggerated.
That’s according to Salesforce‘s first “State of B2B Marketing” report, out today. About 2,200 full-time B2B marketers around the world completed the survey behind the report.
While not the sexiest option in the B2B marketer’s growing arsenal, email is still widely used. Half of the surveyed marketers employ it, and a whopping 91 percent of those say it is very or somewhat effective…
Salesforce’s first B2B Marketing report: Email remains a powerful tool
