I recently received a request from a reader to talk about how sales copywriting should be used for social media.
If you’re using social media to build a brand (whether it be your business or your personal brand), you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
Create Value For Your Audience
How do you create value for your audience? It depends what your business is, but the good news is that it can be done in so many ways.
Here are a few ideas for posts a business could use for Twitter, LinkedIn, Google+ or a Facebook fan page.
- A business providing a professional service could point people to a blog post that gives them tips or tricks for dealing with a common problem they encounter.
- A retailer could share an offer to entice customers to visit – “10% off your purchase if you mention this Tweet – today only”.
- Why not have some fun with what you share on social media? A restaurant could post “First person to visit us and dance Gangnam Style eats free!”. And for the record, I still smile when I hear that song.
- An information marketer could point people to interesting content from people you follow or you give something of value away (e.g. an ebook or a white paper).
Whatever you’re communicating, just make sure it’s of value to your target audience.
The ways you can create value for your customer or audience are really endless. It all comes down to your creativity. And in my opinion, even making your audience smile counts as creating value.
Sales copywriting for social media… without being too salesy
