Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example.
There are many brands out there that don’t follow social media best practices simply because they lack the knowledge or resources to do so.
However, a few noteworthy social brands seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
