Email marketing has come a long way since the days of blasting out generic, misleading emails to a mass audience that ended up slowly dying in the spam folder.
Although more brands are deploying savvy email marketing campaigns that drive sales and engagement, HubSpot’s Science of Email 2014 suggests that consumers aren’t totally sold on emails.
When asked, “How often do you buy products or services from email messages you’ve received?” 35 percent of respondents answered, “Never,” compared to only 25 percent in 2011.
As HubSpot says in the report, this data “should not be taken to mean that email marketing has become less effective over the past three years, but rather that successful email marketing requires a more intelligent, strategic approach than it did in the past.”
To build meaningful connections with prospects through email, you have to give them a reason to click through and deliver on your promise. By combining your email and content marketing efforts, you can supply readers with dynamic content they want to read and continue the lead-nurturing process.
Revive Your Dated Email Marketing Campaign in 3 Simple Steps
