If you were watching last year, we revealed some research on a Web clinic concerned with responsive design, specifically the effect of a mobile and tablet-based form page design for mobile and tablet specific users.
If you’re unfamiliar with responsive design, the general concept is that a page is coded to adapt its viewing experience to fit the size of the device you’re using.
While the results were interesting, we still had many questions:
- Can those findings be applicable to all page types?
- What about articles and landing pages?
- What about emails?
As part of our quest to continue to get a better picture on the effect of mobile design on a rapidly growing world of mobile users, my team had a desire to perform a responsive design test on a type of email where responsive design would prove extremely valuable to readers — the email newsletter.
Email Marketing: How responsive design might improve your emails
