Social media is the most powerful medium for people sharing news. Where else can hundreds of millions of people express not only news that is happening but also their opinion on that particular news story?
The every-day news is something that brands can mostly ignore – indeed 99% of brands should proactively ignore regular news stories to avoid being embroiled in the hustle and bustle of political opinion.
However, every so often, and mercifully the situations are rare, there is a large-scale tragedy which has an impact on the world (or should we say on our world?). The terrorist attacks on Boston and Paris are two examples of such large scale events, but there are also the deaths of world-famous celebrities such as David Bowie which, while on a very different level to terrorist attacks, still have an impact. Social media is often the first place that people go to find out about what is happening on such breaking stories…
