This week’s blog will wraps up Chris Carlson’s three part series on building your online brand. In Part 1 Chris shared 5 Goals for LinkedIn Branding. Part 2 focused on The Glassdoor Effect on Your Hiring Brand. The final blog of this series will address how to repair and/or improve your LinkedIn and Glassdoor brands.
Before you begin it’s important to understand exactly what your personal brand or your company’s hiring brand is. To quote a veteran of the advertising world, Joey Dumont, “It must be authentic to be credible.” He further cautions that “cleverness divides, clearness includes.” In other words, if your product or company can’t actually achieve their online claims your efforts at online branding will prove futile.
For example, your online brand might speak to having a team that is incredibly responsive to your customers’ needs. If that isn’t true it will quickly be apparent and you’ll soon lose that customer. To give a more personal example, your personal brand might boast fantastic problem solving abilities. If that’s why I’m interested in interviewing you I’m showing up to that interview with several questions designed to test your claim. Quite simply, I love the adage “say what you do, do what you say.”
In Part 1 of this series I established 5 goals for your LinkedIn profile:
Repair and Enhance Your Online Brand – A Best Practices Guide
