Customer, employee referrals drive top lead-to-deal conversion rates, at 3.63%
Unlike many marketing channels, referrals have a steady influence throughout the business-to-business (B2B) sales pipeline, especially when it comes to closing the deal, according to October 2014 research by Implisit. Among nearly 500 US-based Implisit clients, who all used Salesforce.com as their CRM system, 3.63% of leads generated from customer and employee referrals resulted in a sale.
