An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place.
WHY AN EMAIL NEWSLETTER?
1. Cost-effective
Implementing an email newsletter is pretty cheap compared to other distribution strategies. For brands just getting started, MailChimp’s entrepreneur package allows you to send up to 12,000 emails per month absolutely free if you have fewer than 2,000 subscribers. The cost after that grows minimally, but if you have over 2,000 subscribers, your newsletter strategy is on the right track…
