Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy!
It’s February already! That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products and improve sales? Did you set goals for the upcoming year? How are you going to reach them?
A marketing strategy combines all of an organization’s marketing goals into one comprehensive plan. The goal of a marketing strategy is to increase business and grow awareness of your organization. There are several pieces of information you’ll need in order to create this strategy.This is where your marketing strategy comes in. What is a marketing strategy? How do you create one? Don’t worry, that’s what I’m here to help with.
First, what are your sales goals? At the end of the year, you’ll need to have something to determine that your marketing efforts were effective.
Do you want to increase sales by 10 percent? Would you like to sell more of a certain product or service? At the end of the year, what numbers will tell you that you’ve had a successful year?
Questions to Ask Yourself Before Defining Your Marketing Strategy
