There’s turbulence in the air. After recently attendingContent Marketing World (in Cleveland no less) it’s apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a significant milestone in the short life of content marketing. Because quality is not just some imaginary feature that lies in the “nice to have” attributes check list. For those choosing to dismiss quality, let’s remember that a foundation of content marketing is to create content that’s relevant, informative and helps foster relationships that can lead to revenue. That requires quality, not regurgitated spam or unimaginative drivel. Quality is what people want or will ever consider consuming.
Quality? Or Quantity? Content Marketing Struggles with the Right Path Forward
