What is the difference between a good content marketing strategy and a great content marketing strategy? What is it that makes that crucial difference between content that gets attention and content that actually helps boost sales to another level?
One word: context.
Buyers have different needs at different points in their journey as they go from realizing they need something to making the decision to actually buy it. Keeping these needs in mind and tailoring content to fit into the context of what buyers need at various stages along their journey can boost the effectiveness of content marketing tremendously…
