Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.
The Age of Information is undergoing a radical transition, from making data accessible to having relevant information presented to us when it matters. Getting notified of your parking location the minute you step off a plane. Getting an alert containing a list of items while walking through the front door of the grocery store. Modern technology has made this all possible…