This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. This webinar was sponsored by Act On Software and featured four all-stars on our panel: Jeremiah Owyang (@jowyang), the Chief Catalyst and Founder of Crowd Companies; Renee Ducre (@rducre) the Global Director of Social Business Marketing for IBM; Charlie Treadwell (@ctreadwell), the Director of Social Marketing at Symantec; and Don Bulmer (@dbulmer) the Vice President of Communication Strategy at Shell. We discussed what each person is predicting for 2015.
Here are 4 of the key take-aways:
- The Collaborative Economy is here – so how are you planning on adapting? The movement is well funded with over 8 billion dollars and no signs of slowing. For comparison, popular social networks were funded with just over 5 billion dollars.
- Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.
Predictions for 2015: Start Off the New Year Knowing the Future of Social
