Paid ads have historically targeted in-market consumers, but today’s growing ad platforms are moving closer to passive consumers: the larger audience that are yet to make a purchase decision.
Whilst Facebook user growth may not be at the levels of Pinterest or Tumblr, what is certain is that Facebook’s advertising revenues continue to grow.
After all, an active monthly user base of 1.44bn as of March 2015 represents a fairly large proportion of the internal enabled world. Plus, revenues are looking healthy even if analysts were upset at Facebook missing expected Q1 earnings by $200M…
