It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year.
Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, as well as adoption by brands and marketers — many misunderstandings still surround the discipline and practice. While content marketing is hardly new (it’s been around pretty much as long as there’s been media), many a misstep and misconception exist around content in digital channels.
As someone who helps dozens of brands get a handle on content marketing and how it relates to other marketing disciplines, I see the same mistakes around content committed over and over. So herewith, I give you a list of the five top content marketing missteps I see organizations commit. Let’s please all resolve to eradicate them in the New Year, shall we?…
