Any online business needs to specify in detail how to achieve its broad e-business objectives through a set of online marketing activities. These detailed specs are what make up the business’s E-Marketing Plan. To create and develop a working E-Marketing Plan for your e-commerce site, here is a simple but practical framework you can follow.
Situation
You need to be able to draw a baseline that answers the question, “Where are we now?” This baseline serves as the starting point for your business as it grows to the next level. It is what you will measure your e-marketing progress against as you roll out your e-marketing activities.
Some of the markers to help you assess your baseline include:
