Pinterest has already offered a slew of paid advertising units. Now the platform is tapping into the “Buy Button” for further revenue generation opportunities.
The visual discovery platform unveiled buyable pins today. The pins are blue and sit next to the regular red pins. Users can search for buyable pins. For example, when a user types “jacket” into the search bar and clicks on the blue “see more” button at the top right corner, Pinterest will show a number of jacket options. If the user further clicks on the blue “$” sign, they will be able to enter a price limit by scrolling up and down. Once they set a maximum price, they will be able to swipe through all the jackets within the price range and pick up their favorite…
