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Have you considered using Pinterest as part of your social media marketing outreach? The platform gets somewhat less focus than the bigger players, but Pinterest is definitely worth consideration, particularly for B2C brands selling any type of visually appealing products (you can check out the most Pinned products of 2015 to get some idea of what products are resonating on the platform and how they’re presented).

But where Pinterest performs particularly well is in buying intent, a fact that the platform is looking to highlight in a new blog post promoting the benefits of the platform for business…

Pinterest Releases New Stats on How Pinners Use the Platform to Make Purchases