Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it was to hear “This will go down on your personal record?” With the internet and especially with social media, that personal record is no longer a mythical list of our wrongdoings – it’s searchable and at anyone’s fingertips at all times. Your digital footprint is available to future bosses, spouses, trolls, etc.
Whether or not you are actively building your personal brand, it is still being built up with every tweet you post, every selfie you take, how you dress, what faces you make when people speak to you and every email you send. It’s up to you if you choose to nurture your brand, or let it be defined for you, without you. More and more your reputation is the most important part of you, and your personal brand can craft, to an extent, how people see you…
