Paid Advertising 101: Understanding Search and Display AdvertisingIf meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5% year over year. For the first half of the year, Internet ad revenues in the US totaled $27.5 billion, a 19% year-over-year increase. This marks the sixth consecutive year of double-digit Q1-Q2 growth.
In short, paid advertising is working for brands just like yours. This should come as no surprise. One of the biggest benefits of paid advertising is that it enables you target specific audiences in a highly methodical and consistently measurable way, allowing you to reach the right people in the right place at the right time.
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers…
Paid Advertising 101: Understanding Search and Display Advertising
