Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.
From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction.
As a blogger, public speaker and strategist, I know how convenient it can be for statistics in a report like this to be broken out. I did this once before with 100+ B2B Content Marketing Statistics for 2013 and it was well received. So here is the list updated according to the 2014 report.
93% of B2B marketers are using content marketing (2013 91%)
Content Marketing Effectiveness: 42% of B2B marketers say they are effective at content marketing (2013 36%)
- 9% 5 (very effective)
- 33% 4
- 41% 3
- 14% 2
- 1% 1 (not at all effective)
What the Most and Least Effective Content Marketers Do
66% of the most effective marketers has a documented content strategy
11% of the least effective marketers has a documented content strategy
86% of the most effective marketers has someone who oversees content marketing strategy
46% of the least effective marketers has someone who oversees content marketing strategy