Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional.
The staggering growth in mobile usage—and the opportunity it presents for marketers—has prompted many to refer to mobile as “the new inbox.” Mobile has enabled an always-on inbox, as many of us find ourselves regularly checking our email wherever we are. And users have come to expect for the emails they receive to be mobile-friendly. A study from BlueHornet found that when email isn’t mobile-friendly, 80% will delete the email and 30% will unsubscribe…
Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
