2015 has been a huge year for Hubspot. Not only did the marketing software and content marketing hub reach the mindblowing metric (at least in b2b) of over 2M visits per month, but they also are expanding their offices to Singapore, and have comic Amy Schumer entertaining the crowd at their INBOUND 2015 conference. The road to these milestones was paved by HubSpot consistently innovating in the space, and at the helm of this innovation is HubSpot Content Marketing Leader Joe Chernov.
Chernov started his career in human services but ended up in PR for over 15 years. In 2009 while interviewing for a new position, he had just presented his clip book of clients he had landed in The Economist and The New York Times when the interviewer asked a pivotal question. “They said great, how many Twitter followers do you have? It was the biggest ‘Oh Shit’ moment in my career,” says Chernov. “That interview scared the life out of me, and I knew I had to reinvent myself or I wouldn’t have a career in five years. I was in the ‘scared straight’ program and I got lucky that this content thing came around. I jumped on the right train.”…
Optimizing Content Marketing: How HubSpot Doubled Conversions With One Simple Tweak
