If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. Extraordinary stories draw you in with something curious or unexplained. Small twists keep you coming back as the story unfolds, fighting the urge to jump to the end, knowing that to do so would deprive you the joy of the telling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together.
Moving stories aren’t measured in “bounce rate”; they are measured in “binge watching.” In the early days of content marketing, brand marketers were discovering why brands might want to tell stories. Now they are asking how to tell them best. As we move from why to how, marketers will do six things differently that will measurably improve the experiences they share:
