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In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they’re easy for Google and the other search engines to crawl and understand.
By using best practices that make your webpages more accessible to search engines and searchers alike, you can increase both the value and visibility of your content.
The best way to envision search-friendly content structure, in a big-picture sense, is to imagine the inverted pyramid preferred by journalists around the world. At the top, you have the most important ideas and keywords, with additional details being added as the content goes along…
